Here are few best practices for baking SEO-friendly & User-Friendly URLs,
Search engines allocate some weight for the keywords in URLs.But over using of keywords may penalize you for keyword stuffing. Keywords provide advantages in usability point of view as well.
Let us take the example of a search for “balloon”.
The following URL contains the keyword “balloon” in it and this keyword gets highlighted in the search result as well.
And these URLs are more memorable to users than the dynamic ones.
Make them descriptive:
If visitor is able to guess what would be there in the web page by having a glance to the URL, then we are succeeded in crafting a good URL.These sort of URLs will be recognized by both peoples and search engines.
Short is sweet:
When it comes to sharing a URL in your tweet, which one do you prefer?
A meaningless URL which is shortened by URL Shortner
A short yet meaningful URL
The shorter URLs have got better usability. They can be easily shared across multiple channels.
Static is Pretty:
Everyone is not a Software Developer to understand all the symbols and short words written in a dynamic URL.Dynamic URLs are hard to read and understand for a normal site visitor. I am not being rude by calling them “ugly” but static URLs are actually “Pretty”
Say No to Numbers:
It is always better to use words rather than numbers in URLs.The following two URLs will tell you why.
It’s much easier to identify a web page by the words than numbers.
Think twice before considering Subdomains:
It’s acceptable to go for sub domains based on marketing considerations like promoting a URL which is completely unique in its purpose or content. The risk involved in considering Sub domains in SEO perspective is that there is a chance of being treated separately from the primary domain if proper interlinking is not done.
Having un-necessary folders will not provide a better user experience. In the following example
The above URL actually confuses the visitor, while the following URL is quite straight forward.
Separate words using Hyphens
When it comes to creating URLs with multiple words in it, use hyphens to separate them. This is beneficial from a crawling and usability standpoint.
Use /mobile-technology/ instead of /mobile_technology/ or /mobiletechnology/
According to Microsoft IIS Servers,
/Product.aspx and /product.aspx is the same. Unfortunately search engines don’t adhere with the same philosophy.
Also there are lots of Apache web servers out there which are case sensitive when it comes to URLs.
According to them,
http://www.gettoysforkids.com/balloons/delight-balloon/ and http://www.gettoysforkids.com/Balloons/Delight-Balloon/ are two different URLs.
This indeed confuses both users and search engines. It is always better not to use any upper case letters in the URLs to avoid such confusions.
Thus having some SEO-friendly and User Friendly URLs for your website will increase site ranking in search results and improve the usability.
Let us dig into the topic of URL Aliasing feature of Ektron in the upcoming blog post.